From the beginning of the project, through donations and sponsorships to numerous sports, educational and cultural institutions Porto Montenegro has invested over 3.5 million euros. The project enjoys especial public affection thanks to the Uplifting the communityaction, whereby Porto Montenegro employees receive a paid day off to participate in charitable activities organized by the company itself – from the decoration of children’s playgrounds and ecological initiatives to the reconstruction of sports and school grounds and classrooms.
As representatives of the biggest private investor in the town of Tivat, there is a focus on investment in quality education and promoting knowledge through various activities – intellectual capital is the most valuable capital of the local community. The goal of the company is not that the success of these projects can be statistically “measured” by outcomes, but rather through the satisfaction of investing in formal and informal education. The greatest benefit a company can give to the community in which it operates is to bring knowledge, in the hope that those same young individuals may one day get the opportunity to work and develop steered knowledge.
In addition to the aforementioned activities, the Porto Montenegro team financed the renovation of the music, art, literacy and IT departments and library toilets, as well as introducing WiFi at primary school, Drago Milović, whilst supporting many of their activities. Support has also been given to the Drago Milović secondary school, where the English, physics, chemistry, geography and electrical engineering departments, as well as the local library, have been renovated. Porto Montenegro actively participates in supporting the youngest members of the local society from the Bambi pre-school, providing sponsorship for interactive toys and supporting the renovation of the establishment.